The Juran Roadmap
All Culture Changes Require Time
Leadership teams, especially new ones, typically have no problem developing a new strategic direction, whether it’s a culture change or some other new way of thinking, but little or no effort into developing the plan on how to get there. Many of them say, “We’ll see how it goes and then adjust and/or decide on where to go from there”. The chances of success with this type of approach are limited at best. Juran can provide you with the lessons learned for the journey from where you are today to where you need to go. This is based on the journeys of other organizations that went before you.
The Five Phases of The Juran Roadmap
There are some fundamental things to consider when embarking on any corporate journey. They can be summed up in five simple phases, which we call the Juran Roadmap.
| 1. Decide | There are many factors that drive why a business needs to transform itself. They can be competitive, regulatory, financial, customer-driven or cultural. They can even be as simple as a change in leadership. However, once there has been a decision to change, certain factors need to be considered and a decision to move forward agreed upon by the leadership. |
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| 2. Prepare | Upon agreeing on the direction and means to move forward, senior management must be prepared to articulate the strategy, direction and plan to achieve the transformation. Once preparation is underway, launch can take place. |
| 3. Launch | This is where you begin to educate the organization on the transformative direction, what values will change, what behaviors are expected, what support structure there will be to assist in the transformation, and how people will be measured and evaluated. Individuals will need to be shown what to do and how to do things in a different manner. |
| 4. Expand | This phase of the Roadmap is literally an expansion into all other parts of the organization as the cultural transformation begins to take on a life of its own. |
| 5. Sustain | Once an organization has reached this phase of transformation, sustaining is when the new cultural values have been embedded into your ecosystem and you have “transformed” itself. |
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